Many freelance writers are raking in a huge amount of money, but there are also many who continue to struggle landing clients that pay well. Indeed, it’s common to hear about writers who have been stuck for several years at the same pay rate.
The biggest mistake they make is that they expect to get better gigs without changing anything with regards to how they look for clients. The following are some practical tips on how to land higher-paying freelance writing jobs.
1. Don’t rely exclusively on bidding sites.
Freelance bidding sites work really well as a starting point, but relying on them too much may not lead to gigs that pay higher. It’s possible to land a job with a high pay rate from time to time, but these are few and far between. This is because most bidding sites are filled with writers who are willing to accept very low pay rates just to land a job.
A better course of action is to utilize multiple channels through which one can write. There are plenty of websites that look for regular contributors, and in most cases, these gigs pay significantly higher compared to jobs found in bidding sites. Also, don’t forget that while online writing seem to be all the rage these days, it’s still possible to earn a good amount of money by writing for magazines and local newspapers.
2. Become an expert.
Clients are much more willing to pay higher when the writer is an expert in the particular field they’re working in. Many freelance writers take pride in their research skills, saying that they can write about any topic under the sun. While this can help at times, it’s important to know that it could also hurt one’s chances of landing high-paying gigs. It’s best for writers to market themselves as an expert in a particular niche and find clients that look for expert articles.
3. Increase pay rates.
Many writers are hesitant to place a higher figure on their work even if they know they deserve it. This is born out of fear that the client might outright reject the figure. But as a freelance writer, it’s important to recognize one’s worth and show to potential clients that they are getting real value for their money. It may be easier to land a $40-gig than a $200-gig, but confidently asking for the right amount for one’s work would help make more money in the long run.
4. Create a website.
Having a personal website allows a writer to showcase his work to potential clients. It’s important to understand that this makes writers appear more professional. Aside from a portfolio that highlights one’ writing skills, it’s also important to determine what else to include in the website such as links to social media profiles and websites on which the writer has contributed in the past.
By following these tips, freelance writers can surely move on from writing articles that pay pennies per word to writing quality articles that pay $100 or more. Freelance writing can prove to be a substantial source of income if writers know how to value their work and find the right clients.